Memorial Wine: Winery Uses Cheap Publicity Stunt to Profit From 9/11

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Deborah Netburn with the Los Angeles Times writes: “A winery on Long Island has introduced two new wines to commemorate the 10th anniversary of Sept. 11. Before you start rolling your eyes, keep reading: It’s not (quite) as bad as you think.”

Yes it is. It’s even worse than bad — it’s a cheesy and despicable marketing ploy aimed at profiting from the death of Americans in America’s greatest tragic hour.

Each retail bottle sells for $19.11, and descriptions of the wines note that the grapes were grown 90 miles from the site of the World Trade Center. The wines are referred to as a 9/11 Memorial Commemorative Merlot, and a 9/11 Memorial Commemorative Chardonnay.

The winery plans to give a laughable 6% to 10% of the paltry proceeds from the sale of these wines to the National September 11 Memorial and Museum — meaning the Long Island company, Lieb Family Cellars, will pocket up to 94 percent from a cheap publicity stunt.

We are apparently not alone in our feelings of nauseating disgust from this revolting attempt to profit from an American catastrophe. In a telephone interview with the Los Angeles Times, Gary Madden, general manager of the winery, said sales of the 9/11 Memorial Commemorative wines have been off to a slow start.

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Spence Cooper
Inquisitive foodie with a professional investigative background and strong belief in the organic farm to table movement. Author of Bad Seeds: A FriendsEAT Guide to GMO's. Buy Now!
Spence Cooper

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