Deborah Netburn with the Los Angeles Times writes: “A winery on Long Island has introduced two new wines to commemorate the 10th anniversary of Sept. 11. Before you start rolling your eyes, keep reading: It’s not (quite) as bad as you think.”
Yes it is. It’s even worse than bad — it’s a cheesy and despicable marketing ploy aimed at profiting from the death of Americans in America’s greatest tragic hour.
Each retail bottle sells for $19.11, and descriptions of the wines note that the grapes were grown 90 miles from the site of the World Trade Center. The wines are referred to as a 9/11 Memorial Commemorative Merlot, and a 9/11 Memorial Commemorative Chardonnay.
The winery plans to give a laughable 6% to 10% of the paltry proceeds from the sale of these wines to the National September 11 Memorial and Museum — meaning the Long Island company, Lieb Family Cellars, will pocket up to 94 percent from a cheap publicity stunt.
We are apparently not alone in our feelings of nauseating disgust from this revolting attempt to profit from an American catastrophe. In a telephone interview with the Los Angeles Times, Gary Madden, general manager of the winery, said sales of the 9/11 Memorial Commemorative wines have been off to a slow start.