Millar notes the wine is part of a “Historical Series” of wine that includes labels of wartime prime minister Winston Churchill, Italian dictator Benito Mussolini and French emperor Napoleon Bonaparte.
In what could easily have been mistaken for a farcical prop from the comedy film The Producers, one of the bottles features Hitler performing the Nazi salute; another bottle displays Hitler and the words “Mein Kampf; ” and yet another portrays Hitler posing with a spoofed photo of the late Pope John Paul II.
In a statement, rabbis Marvin Hier and Abraham Cooper, said: “The Wiesenthal Center denounces the marketing of these products and urges wine distributors in Italy and around the world to send the only message the owner of this firm might understand that they choose not to do any business with someone using the Nazi mass murderer as a blatant marketing tool.
“Enough is enough. How sickening is it that such a company operates in a country which first embraced Fascism and later when occupied by the Germans saw many of its countrymen executed by the Nazi Third Reich?”Apparently a stunned Norwegian couple on holiday in the coastal town of Rimini spotted the bottles, which were adorned with images of Adolf Hitler, Benito Mussolini and a swastika, displayed on a shop shelf.
The owner of the company that produces the Hitler Wine said the products were usually bought by tourists as a “joke gift”, adding: “it’s not meant to offend anyone.”
According to the Vini Lunardelli website Hitler varietals include Cabernet Franc, Cabernet Sauvignon, Chardonnay, Malvasia, Merlot, PG, Pinot Noir, Refrosco, Sauvignon Blanc and Verduzzo. Bottles sell at €8.