Bestselling Cookbooks of 2012 – Trends & Who’s Buying

1x1.trans Bestselling Cookbooks of 2012   Trends & Whos BuyingPublishers Weekly’s Mark Rotella explores what makes a best selling cookbook, the demographics of who’s buying, and current cookbook trends, among other topics.

Not surprisingly, as Rotella illustrates, among the prominent components for successful cookbook sales is having appeared on the Food Network, having a QVC ( home shopping channel) connection, or maintaining a successful blog online.

Rotella notes that of the 10 bestselling cookbooks of 2012, author Giada De Laurentiis, whose book “Weeknights with Giada” at #9, had a flourishing career on the Food Network, and blogger Lee Drummond has two books on the charts. Deb Perelman’s debut book (“The Smitten Kitchen Cookbook” at #6 ) is based on her blog of the same name.

One seeming anomaly is food writer and critic Peter Kaminsky, whose book “The Chew: Food. Life. Fun,” placed at #7 — Kaminsky has neither a food blog or a Food Network contract.

At #1, Ina Garten’s “Barefoot Contessa Foolproof” has sold nearly 450,000 copies to date. Ina opened a 400-square-foot store in East Hampton, N.Y., and in 1999 came out with her first bestseller, “The Barefoot Contessa Cookbook.”

Rotella claims more women — around 69% compared to 31% of men — buy cookbooks. And according to Bowker Market Research, 27% of cookbook buyers are in the 30–44 age range.

“The two next-older groups (45–54 and 55–64) account for 36% of cookbook customers (with 18% each). Those over 65 make up 15%. Breaking down cookbook buyers by household income, 31% come from households earning $25,000–$49,000 a year.”

Hardcover cookbooks are the biggest sellers but have dropped from 49% in 2011 to 42% in 2012. And e-book sales more than doubled, from 9% to 22%. Amazon is where most consumers buy cookbooks, and its percentage of cookbook sales nearly doubled, from 18% to 36%.

Cookbook Trends

One revealing cookbook trend is in the vegetarian category which Rotella suggests has gone mainstream. Rux Martin, editor of the Rux Martin Books imprint at Houghton Mifflin Harcourt, says, “Vegetarian and vegan continue as big trends.

Doris Cooper, associate publisher of Clarkson Potter, says the trend right now is “food that is light on the body and the Earth.”

Clarkson Potter will publish Mark Bittman’s VB6: Eat Vegan Before 6:00 to Lose Weight and Restore Your Health for Good in April. In September, Harvard Common Press will publish One-Dish Vegan by Robin Robertson.

“The healthy-eating trend isn’t likely to go away anytime soon,” promises Leslie Stoker, v-p and publishing director for lifestyle at Abrams.

Matt Wilkinson, whose Melbourne restaurant has its own garden, wrote “Mr. Wilkinson’s Vegetables.”

Top 10 Cookbooks in 2012

1x1.trans Bestselling Cookbooks of 2012   Trends & Whos Buying1) Barefoot Contessa Foolproof
Ina Garten

1x1.trans Bestselling Cookbooks of 2012   Trends & Whos Buying2) The Pioneer Woman Cooks: Food…
Ree Drummond

1x1.trans Bestselling Cookbooks of 2012   Trends & Whos Buying3) In The Kitchen with David
David Venable

1x1.trans Bestselling Cookbooks of 2012   Trends & Whos Buying4) Eat More Of What You Love
Marlene Koch

1x1.trans Bestselling Cookbooks of 2012   Trends & Whos Buying5) Great Food Fast
Bob Warden

1x1.trans Bestselling Cookbooks of 2012   Trends & Whos Buying6) The Smitten Kitchen Cookbook
Deb Perelman

1x1.trans Bestselling Cookbooks of 2012   Trends & Whos Buying7) The Chew: Food. Life. Fun.
Peter Kaminsky

1x1.trans Bestselling Cookbooks of 2012   Trends & Whos Buying8) The Pioneer Woman Cooks: Recipes
Ree Drummond

1x1.trans Bestselling Cookbooks of 2012   Trends & Whos Buying9) Weeknights with Giada
Giada de Laurentiis

1x1.trans Bestselling Cookbooks of 2012   Trends & Whos Buying10) Hungry Girl to the Max!
Lisa Lillien

1x1.trans Bestselling Cookbooks of 2012   Trends & Whos Buying
Inquisitive foodie with a professional investigative background and strong belief in the organic farm to table movement. Author of Bad Seeds: A FriendsEAT Guide to GMO's. Buy Now!
1x1.trans Bestselling Cookbooks of 2012   Trends & Whos Buying
1x1.trans Bestselling Cookbooks of 2012   Trends & Whos Buying

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