How Much Would you Pay for Water?
by Susan Davis on 11/18/09 at 10:51 am
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Free sounds good to me
For the last several years, Michael Mascha, a retired anthropology professor at the University of Southern California and passionate devotee of the culinary arts, has been quietly promoting fine art of drinking H2O, better known as “water.” Dubbed the water sommelier, Mascha began his love affair with the allegedly colorless, flavorless and odorless liquid in 2002, after his cardiologist warned him that his continued wine drinking could be dangerous to his health. Finding himself lost now that his beverage of choice was on the forbidden list, he turned to water.
Soon, Mascha became known as the “go to” guy if you wanted to know about the best bottled waters. Describing water with the same terminology and adjectives as connoisseurs describe wine, Mascha decided to pen the successful primer to all things water, Fine Waters: A Connoisseur’s Guide to the World’s Most Distinctive Bottled Waters. Since that time, he has lobbied tirelessly to elevate bottled water to a luxury item, hoping that drinkers will soon drink their water with the same gusto and enthusiasm as they do a vintage wine. After all, there are more than 3,000 different varieties of bottled water in the world. It could take a lifetime to taste them all.
Although some waters are being sold at outrageous prices, thanks to fancy packaging and ingenious marketing schemes, it is unlikely that water will replace wine as the beverage of choice anytime soon. But Mascha can dream, and so can the bottlers.
Here are a few of the priciest bottled beverages:
For the girl who has everything and still wants more
Bling H2O – $20 – $50 per 750 ml bottle, depending on bottle decor.
Think I'll stick with NYC Tap Water
Veen – $23.75 per 600 ml bottle.
10 Thousand BC, how long it will take you to save up for this puppy
10 Thousand BC – $12.92 to $45.83 per 750 ml bottle, depending on decoration.
What is the most money you’ve ever spent
on a bottle of water?
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