Sushi…why do you have such a dirty mind?
I recently wrote about the sushi box that was designed by Lenny Kravitz for Sushi Shop’s Madison Avenue location. When I arrived I could see exactly why the location was chosen. Sushi Shop is redolent of luxury and convenience. The first thing I noted was the delivery bikes. No detail was left to chance. Simple delivery bikes were stylized, modern. Sushi Shop’s logo (featuring a guitar, the Eiffel Tower, and of course the Statue of Liberty – a Franco-American icon) graces the over sized window that looks into the restaurant. For a touch of rock and roll, “Raw Like New York” is grafitied onto the logo.
I got there at 1pm, right at the end of lunch hour. Sushi shop was packed full of Armani suits and assistants picking up lunch for busy execs. The restaurant is separated into two levels. One simply picks up something that is prepared, pays and can head to one of two seating areas. I opted to head upstairs to enjoy my Lenny Kravits Box. Upstairs it was lots of suits at meetings (ladies – great spot to increase your exposure to men) Great decor. The place is simple, modern and decidedly Japanese.
The NYC Box (a.k.a Lenny Kravitz Sushi) was well thought out. The logo from the window is repeated on the cover of the box. A magnetic closure keeps the contents safe. When you open the box, the logo is repeated again and accompanied by Mr. Kravitz’s signature. The sushi is arranged in a way that it is pleasant to the eyes.
The contents of the “rock ‘n roll collection” of the NYC Box:
a. Eby Fry California (6 p.) – Shrimp tempura, cucumber and spicy sauce. The heat was subtle and pleasant. The tempura’s texture made this roll interesting and fun to eat. This was my second favorite in the box.
b. Lox and Cream Cheese Sushi (3 p.) – Smoked salmon, black tobiko (flying fish roe) and black sesame. The main component here was the cream cheese. It was very Japan meets NYC.
c. Soft-Shell Crab Futomaki (3 p.) – Soft shell crab, avocado and spicy sauce. These are the fat rolls in the middle. This was my 3rd favorite in the box. The crunch and texture of the crab were perfect. There was a pleasant tanginess on the finish and it even had the little crab leggies I love to munch on.
d. Maki Like Tabbouleh (6 p.) – Cucumber, red onion, tomato, coriander, mint and lime juice. This was my favorite roll. I would probably buy a box with just this one. There was texture, freshness and of course the surprising taste of the mint and coriander.
e. Cucumber Cheese Tulip (4 p) – This was probably the prettiest of the bunch, albeit my least favorite, then again, one had to be.
f. Spicy Tuna Spring Roll (6 p.) – I am a heat fanatic, so this one could have been quite a bit spicier. The roll was light and guiltless.
g. Salmon Sushi (2 p.) - Nice, simple as one would expect it to be. The fish was tasty and obviously fresh.
h. Sushi Tuna (2 p.) - Pleasantly basic. The fish was at a proper temperature (not too cold) so you could get the flavor of the fish.
Overall, this is a great concept. I love the idea of convenience laced with style and glamour. While this is no Yasuda, it is a great option when you’re in a rush, or when you want to pick up sushi for an outdoor activity. Maybe next time Lenny has a concert in Central Park, we can hit up sushi shop and pick up a New York Box.
Sushi Shop is located at 536 Madison Avenue between 54th and 55th Street, open daily 11:00 a.m. to 11:00 p.m. with seating and delivery, wine and beer services. For details call (212) 840-5555
P.S. “Sushi Shop has 92 locations worldwide, and is works towards sustainability”