Recycle a Cell Phone For a Free Subway Sandwich

by Spence Cooper on 12/10/09 at 4:12 pm

unused cellphones; free sandwhiches; help battered women

If you live or work in Rochester, New York, and have  used a cell phone lying around that you’re not using, you’re in luck. Subway announced that beginning this weekend, December 11, customers who recycle a used cell phone at any participating Subway store in Rochester will receive a free 6-inch sandwich (excludes premium subs, and only one sandwich per donator). There are about 69 Subway restaurants in Rochester.

Subway’s recycling campaign is a good example of creatively promoting their brand name while providing a much needed public service by recycling metals and reducing unnecessary mining as well as eliminating toxic chemicals. Refurbished phones will also be distributed to battered women’s shelters and people who cannot afford them.

“We have organized a meaningful recycling campaign with enthusiastic, community-minded partners,” says Joe Franch, Rochester franchisee board chairman. “Subway customers are incredible and we anticipate a large turnout. For their support, we want to reward them and we believe what we are offering will be well-received.”

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