Taco Bell announced that since launching the first Doritos Locos Tacos — a taco with a nacho cheese-flavored Doritos shell — in March of last year, they have sold 500 million tacos.
FoodBeast notes there are over 1.1 MILLION Doritos Locos Tacos being sold EVERY DAY!!!
Taco Bell’s Doritos Locos Tacos — which now come in Nacho Cheese and Cool Ranch-flavored shells — sold 500 million after just 14 months.
“Throughout the past 14 months, Taco Bell has used a whopping 46,875,000 pounds of beef, 7,812,500 pounds of cheese, 15,625,000 pounds of tomato, and 15,625,000 pounds of cheesy taco shells.”
In June of last year, Taco Bell announced that its Doritos Locos Tacos had sold over 100 million in about 10 weeks — making it the largest and most successful product launch in Taco Bell’s 50-year history.
When Taco Bell introduced their new Doritos Locos Taco in 2012, they also created 15,000 (low paying) jobs, and made plans to add over 2,000 new American stores in the next ten years to handle customer demand.
More wild stats from FoodBeast to help visualize the 500 million Doritos Locos Tacos:
* 500 Million Doritos Locos Tacos would completely cover 852 football fields
* Laid end-to-end, they would cover the Earth almost 2 times
* You could cover the surface of the Grand Canyon 25,768 times
Last year, The Orange County Register reported that prior to the debut of the Doritos taco, The Crunchwrap Supreme was Taco Bell’s most successful product introduction.
Taco Bell spokesman Rob Poetsch said the Crunchwrap “has been dethroned” by the Doritos Locos Tacos.
For perspective on the 500 million tacos sold, Taco Bell points out that McDonald’s sold its first 100 million burgers in 1958 — 18 years after the first McDonald’s burger stand opened, and three years after Ray Kroc started his first McDonald’s franchise.
According to Boston Magazine, on May 29, proceeds from the sales of both the Cool Ranch and Nacho Cheese Doritos Locos Tacos from every Taco Bell location in New England will benefit the victims of the Boston Marathon bombing.
“On the day of the event, the specialty tacos will be just $1 each — a 30 percent discount from their usual price — and 100 percent of the net proceeds raised through customers chowing down will be funneled to the One Fund, a fundraising campaign set up by Mayor Tom Menino and Governor Deval Patrick, to help with medical expenses for the marathon victims and their families.”