According to filings for the US Patent and Trademark Organization, several applications for “Oprah’s Organics” were filed late last month for, among other items, organic salad dressings and frozen vegetables, soups, beverages and snack dips.
Oprah will be making products that come straight from her farm in Maui and trademarks for Oprah’s Organics, Oprah’s Farm, and Oprah’s Harvest all have applications.
Winfrey owns hundreds of acres in Maui, which include a large farm and a bed and breakfast.
A rep for Winfrey told the New York Post: “The trademarks were filed for Oprah’s farm on Maui to enable the farm to grow and distribute produce on Maui and throughout the Hawaiian Islands.”
One application filed will allow the Oprah’s Organics brand to be used for “catering services.”
The final two applications filed in September and August are for Oprah’s Harvest and Oprah’s Farm, which reference “food, beverages, agricultural and catering services.”
At age 41, Winfrey had a net worth of $340 million and replaced Bill Cosby as the only African American on the Forbes 400.
Winfrey continues to support educational causes, spending over $100 million on her Oprah Winfrey Leadership Academy for Girls in South Africa.
As of 2012, Winfrey had also given over 400 scholarships to Morehouse College in Atlanta, Georgia.
Between 2004 and 2010 she ranked among the 50 most generous Americans, and according to Forbes, her lifetime giving is estimated at $400 million.
And remember, it was Winfrey who took on the beef industry by saying on one of her shows she would never eat another hamburer.
As the Times notes:
During the height of the mad-cow scare in 1996, Oprah invited Howard Lyman, a cattle rancher turned vegetarian, onto her show to discuss controversial practices within the beef industry, including a process now banned in the U.S. called “rendering,” which involves turning cow organs into feed for other cattle.
Winfrey exclaimed at one point that his revelations had “stopped me cold from eating another hamburger!”
“Beef prices plunged for nearly two weeks after the episode aired, eventually reaching a 10-year low. In response, a group of angry cattle ranchers in Texas filed a $10.3 million lawsuit claiming she defamed the entire industry.”
November 14th, 2012