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NESsT and Wines of Chile Coordinate Efforts to Aid Earthquake Victims

  • Antonio Evans
  • March 19, 2010

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(Santiago)”NESsT, a nonprofit organization founded in Chile in 1999, and Wines of Chile (WoC), the Chilean wine industry Trade Association committed to promoting Chilean wines around the world, announce an initiative to raise funds to assist families living in Chile’s wine regions. Through NESsT’s “Levantando Chile Fund,” established in the wake of Chile’s devastating earthquake, WoC and NESsT will channel funds to on-the-ground Chilean organizations working in the affected communities. An emphasis will be placed on providing support to vineyard workers to rebuild their lives, homes and livelihoods.

In a global effort spearheaded by Chile’s wine industry, NESsT will work with WoC’s offices and representatives in Santiago, New York and London to raise funds through wineries, importers, distributors, customers and others. The focus will be on online promotions, wine tastings, maybe some free discount coupon and other industry events in Chile, the U.S. and the U.K. The wine industry is a key element in Chile’s economy”wine is one of the country’s top five exports”and therefore well positioned to contribute to vital reconstruction efforts and rebuilding Chile’s economy.

Juan Somavia, Managing Director of WoC, says, “Chile’s wine producing areas were hit hard by the devastating earthquake and aftershocks, and Wines of Chile recognizes the immediate needs of Chileans who live and work in these regions. We decided to work through the Levantando Chile Fund since NESsT is one of the most respected and established organizations in Chile. NESsT, though based in Chile, is also a registered nonprofit in the U.S. and the U.K., countries where Wines of Chile has an established network of offices, customers and distributors who are eager to support the reconstruction efforts in Chile.”

To learn more about the Levantando Chile Fund and about making donations from Chile, the United Kingdom and the USA, visit: www.levantandochile.org

About the Author:

Antonio Evans is an entrepreneur/speaker/researcher who specializes in the intersection of Artificial Intelligence and the culinary world. More from Antonio Evans

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