McDonald’s investors rejected a shareholder proposal at an annual shareholder meeting that would have required the fast-food chain to assess its impact on childhood obesity.
Dr Andrew Bremer, a pediatric endocrinologist and professor at Vanderbilt University School of Medicine in Nashville, presented the proposal at the meeting.
Bremer said McDonald’s has chosen to employ countless new PR tactics that create a perception of change while unreasonably exposing shareholders to significant risk.
“It is not enough to point to so-called healthier menu items when children are still the target of aggressive marketing of an overwhelming unhealthy brand,” Bremer said.
Bremer is referring to McDonald’s having added salads, oatmeal and smoothies to its menu, as well as changing the contents of its Happy Meals by reducing the french fry portion by more than half and including apples in every meal.
A 2006 report requested by Congress concluded junk food marketing contributes to an epidemic of childhood obesity that continues to rise.
The shareholder proposal also failed last year, however, the proposal received 6.4 percent of votes in support, up from 5.6 percent a year ago.
“We’re proud of the changes we’ve made to our menu. We’ve done more than anybody in the industry around fruits and vegetables and variety and choice,” said retiring Chief Executive Jim Skinner, who received a standing ovation from investors.
“I would never do anything to hurt them or any other children, nor would we as a corporation … Do me the honor, and our entire organization, of not associating us with doing something that is damaging to children. We have been very responsible,” Thompson said.
That McDonald’s core selling items of fatty foods and sugary drinks contributes to America’s obesity nightmare, where nearly one-third of U.S. children are overweight, is summarily dismissed by McDonald’s executives who defend the brand and its advertising.
McDonald’s executives have actually convinced themselves that the food they serve is real food, instead of the food-like chemically altered substance that it is.
For example, Chicken McNuggets contain tertiary butylhydroquinone (TBHQ), a petroleum-based product, and dimethylpolysiloxane, an anti-foaming agent also used in Silly Putty.
From the alleged 12 year shelf life of a McDonald’s hamburger, to the McRib sandwich, with roughly 70 ingredients, including ammonium sulfate, polysorbate 80, sodium stearoyl lactylate, calcium peroxide, and calcium propionate, what McDonald’s offers is anything but real food.
Adults like incoming CEO Don Thompson, who claims his two children eat at McDonald’s, have allowed themselves to literally suspend reality by redefining what food actually is; believing, for instance, that artificial chemicals and genetically altered crops are as much a natural and integral aspect of food as real natural, organic ingredients.
Adults, children and even fast-food executives have become victims of a steady stream of Madison Avenue propaganda — a form of mass schizophrenia where everyone is simultaneously hypnotized by LIES, distortions, and half truths.