Have you noticed the waffle shortage? The Kellogg Company, maker of Eggo frozen waffles, has not been able to supply supermarkets with one of their best-selling products since mid-November, when two of their production plants went offline. A plant in Tennessee was closed for repairs and another plant in Atlanta was knocked out of commission by serious flooding. Kellogg officials are publically optimistic that Eggo waffles may be back on store shelves by mid-year, but insiders admit that it might be much later than that.
Eggo holds a 73 percent share of the country’s frozen waffle market, and for many American families, this is a crisis of massive proportions, calling for drastic measures such as waffle hoarding and e-Bay auctioneering. What’s a busy mom to do if she doesn’t have a box of Eggo waffles in her freezer to feed her hungry kids?
How about making your own waffles? It’s quick, easy and costs a lot less money than buying a box of Eggos. You can also make a double batch and put them in the freezer, so they’ll be handy to pop in the toaster. So until the Kellogg Company gets waffle production back under control, you can churn out your own breakfast treats with this favorite FriendsEat.com recipe for tasty Buttermilk Waffles.
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