List of Companies Using Wood Pulp in Their Food Products

1x1.trans List of Companies Using Wood Pulp in Their Food Products The food industry uses wood pulp, also known as powdered cellulose, in everything from crackers and ice creams to puddings and baked goods and gums to thicken or stabilize foods, replace fat, enhance fiber content, and to extend the shelf life of processed foods.

Powdered cellulose is made by cooking wood in various chemicals to separate the cellulose, and then purify it. Modified versions are exposed to acid to further break down the fiber.

Wood pulp is used to coat cheese to prevent it from clumping by blocking out moisture. And wood pulp is also used to make low-fat ice cream taste creamy. Kraft Foods Inc. uses cellulose made from wood pulp and cotton in shredded cheese and salad dressing.

According to a source close to the processed food industry who spoke with TheStreet on the condition of anonymity, food producers save as much as 30% in ingredient costs by opting for cellulose as a filler or binder in processed foods.

1x1.trans List of Companies Using Wood Pulp in Their Food Products Dan Inman, director of research and development at J. Rettenmaier USA, said that in his 30 years in the food science business, he’s seen “an amazing leap in terms of the applications of cellulose fiber and what you can do with it.”

Inman’s company supplies “organic” cellulose fibers for use in a variety of processed foods and meats meant for human and pet consumption, as well as for plastics, cleaning detergents, welding electrodes, pet litter, automotive brake pads, glue and reinforcing compounds, construction materials, roof coating, asphalt and even emulsion paints, among many other products.

Inman says more of his customers are converting from things like oat or sugar cane fibers to cellulose because it is snow white in color, bland and easy to work with.

Most surprising, said Inman, is that he’s been able to remove as much as 50% of the fat from some cookies, biscuits, cakes and brownies by replacing it with powdered cellulose — but still end up with a very similar product in terms of taste and appearance.

1x1.trans List of Companies Using Wood Pulp in Their Food Products “We’re only limited by our own imagination,” Inman told TheStreet. “I would never have dreamed I could successfully put 18% fiber in a loaf of bread two years ago.”

Inman said cellulose is common in processed foods, often labeled as reduced-fat or high-fiber products like breads, pancakes, crackers, pizza crusts, muffins, scrambled eggs, mashed potato mixes, and even cheesecake.

The Street claims Inman himself keeps a box of Wheat Thins Fiber Selects crackers, manufactured by Kraft Foods Nabisco brand, at his desk, and snacks on them daily, clearly unmoved by the use of wood pulp in its ingredients.

“Most consumers would be shocked to find these types of filler products are used as substitutes for items that they believe are more pure,” said Michael A. Yoshikami, chief investment strategist at YCMNet Advisors. “We would expect increased disclosure to follow increased use of cellulose and other filler products as the practice increases in frequency.”

Here are just 10 of the 15 companies from a list TheStreet comprised of popular food companies that use cellulose in their food products.

1x1.trans List of Companies Using Wood Pulp in Their Food Products 1) Pepsi uses cellulose in the following products:

  •  Aunt Jemima Frozen Blueberry Pancakes
  • Aunt Jemima Original Syrup
  • Aunt Jemima Original Syrup

1x1.trans List of Companies Using Wood Pulp in Their Food Products 2) Kellogg uses cellulose in the following products:

  • MorningStar Farms Chik’n Nuggets
  • MorningStar Farms Chik Patties Original
  • MorningStar Farms Buffalo Wings Veggie Wings
  • Eggo Nutri-Grain Blueberry waffles
  • Eggo Strawberry Waffles
  • Eggo Blueberry Waffles
  • Cinnabon Pancakes Original
  • Cinnabon Pancakes Caramel
  • Cinnabon Snack Bars Original
  • Cinnabon Snack Bars Baked Cinnamon Apple

1x1.trans List of Companies Using Wood Pulp in Their Food Products 3) Weight Watchers International uses cellulose in the following products:

  • Vanilla Ice Cream Sandwich
  • English Toffee Crunch Ice Cream Bar
  • Giant Cookies & Cream Ice Cream Bar

1x1.trans List of Companies Using Wood Pulp in Their Food Products 4) General Mills uses cellulose in the following products:

  • Fiber One Ready-To-Eat Muffins (Wild Blueberry & Oats; Mixed Fruit, Nuts & Honey; Apple Cinnamon Bun, Banana Chocolate Chip)
  • Fiber One Original cereal
  • Fiber One Chewy Bars (90 Calorie Chocolate, 90 Calorie Chocolate Peanut Butter)
  • Fiber One baking products (Apple Cinnamon Muffin Mix, Banana Nut Muffin Mix, Blueberry Muffin Mix)
  • Pillsbury Moist Supreme Classic Yellow Cake Mix
  • Pillsbury Mozzarella and Pepperoni Pastry Puffs
  • Pillsbury Cheese and Spinach Crescent Pastry Puffs
  • Pillsbury Artichoke and Spinach Bread Bowl Bites
  • Pillsbury Buffalo Chicken Crescent Pastry Puffs
  • Pillsbury Cream Cheese and Jalapeno Bread Bowl Bites
  • Betty Crocker whipped frostings (Strawberry Mist, Chocolate, Cream Cheese)
  • Betty Crocker Vanilla Amazing Glazes
  • Duncan Hines Cake Mixes (Devil’s Food Cake Mix, Dark Chocolate Fudge, Strawberry Supreme, Fudge Marble, Classic Yellow, French Vanilla)

1x1.trans List of Companies Using Wood Pulp in Their Food Products 5) McDonald’s uses cellulose in the following products:

  • Fish Filet Patty
  • McRib
  • Premium Caesar Salad
  • Chipotle BBQ Snack Wrap
  • Premium Southwest Salad with Grilled Chicken
  • Southern Style Chicken Biscuit
  • Strawberry Sundae
  • Natural Swiss Cheese (used in McRib, Quarter Pounder with Cheese, Angus Mushroom & Swiss, Premium Grilled Chicken Club Sandwich, Premium Crispy Chicken Club Sandwich, Angus Mushroom & Swiss Snack Wrap)
  • Shredded Cheddar/Jack Cheese (used in Ranch Snack Wrap (Crispy and Grilled), Honey Mustard Snack Wrap (Crispy and Grilled), Chipotle BBQ Snack Wrap (Crispy and Grilled), Premium Southwest Salad with Grilled Chicken, Premium Southwest Salad with/without Crispy/Grilled Chicken, Premium Bacon Ranch Salad with/without Crispy/Grilled Chicken, McSkillet Burrito with Sausage)
  • Barbeque Sauce
  • Sweet ‘N Sour Sauce
  • Shredded Parmesan Cheese (used in Premium Caesar Salad with/without Crispy/Grilled Chicken)
  • Biscuit (Large and Regular) (used to make Bacon, Egg & Cheese Biscuit, Sausage Biscuit with Egg, Sausage Biscuit, Southern Style Chicken Biscuit, Big Breakfast with/without Hotcakes)
  • Vanilla Reduced Fat Ice Cream (used in Strawberry Sundae, Hot Caramel Sundae, Hot Fudge Sundae, McFlurry with M&M’S Candies, McFlurry with OREO Cookies, Chocolate Triple Thick Shake, Strawberry Triple Thick Shake, Vanilla Triple Thick Shake)
  • Sugar Free Vanilla Syrup (used in Premium Roast Coffee, Espresso)

1x1.trans List of Companies Using Wood Pulp in Their Food Products 6) Sara Lee uses cellulose in the following products:

  • Jimmy Dean Frozen Breakfast Bowl (Sausage & Gravy)
  • Jimmy Dean D-lights Turkey Sausage Breakfast Bowl
  • Jimmy Dean D-lights Turkey Sausage Croissant
  • Jimmy Dean Breakfast Entr’e (Scrambled Eggs with Bacon/Sausage and Cheese Diced Apples & Seasoned Hash)

1x1.trans List of Companies Using Wood Pulp in Their Food Products 7) Yum’s Brands Taco Bell uses cellulose in the following products:

  • Southwest Chicken
  • Caramel Apple Empanada
  • Corn Tortilla
  • Enchilada Rice
  • Nacho Chips
  • Red Strips
  • Strawberry Topping
  • Zesty Dressing

1x1.trans List of Companies Using Wood Pulp in Their Food Products 8 ) Jack in the Box uses cellulose in the following products:

  • Cheese, Cheddar, Shredded (used in Grilled Chicken Salad, Chicken Club Salad with Crispy Chicken, Meaty Breakfast Burrito, Hearty Breakfast Bowl)
  • Cheese, Pepper Jack, Shredded (used in Chicken Fajita Pita, Southwest Chicken Salad with Grilled Chicken, Meaty Breakfast Burrito)
  • Honey Mustard Dipping Sauce
  • Ice Cream Shake Mix
  • Log Cabin Syrup
  • Mini Funnel Cake
  • Mozzarella Cheese Sticks (also part of Sampler Trio)
  • Smoothie Base (Mango, Strawberry, Strawberry Banana)
  • Tortilla, Flour (used for Chorizo Sausage Burrito, Steak & Egg Burrito, Meaty Breakfast Burrito)
  • White Cheese Sauce (used in Breakfast Bowl (Hearty and Denver)

1x1.trans List of Companies Using Wood Pulp in Their Food Products 9) Kraft Foods uses cellulose in the following products:

  • Wheat Thins Fiber Selects
  • Frozen Bagel-Fuls
  • Macaroni & Cheese Thick ‘n Creamy
  • Kraft Macaroni & Cheese Three Cheese W/mini-shell Pasta

1x1.trans List of Companies Using Wood Pulp in Their Food Products 10) Yum’s Brands Pizza Hut uses cellulose in the following products:

  • Parmesan Romano Cheese
  • Taco Bean Sauce
  • Shredded Cheddar (for Taco Pizza)
  • Breadstick Seasoning (used to make Cheese Breadsticks)
  • WingStreet Bone-In (in the batter)
  • Meatballs (for pasta products, sandwiches)
  • White Pasta Sauce (used for PastaBakes Marinara, PastaBakes Meatball Marinara, PastaBakes Primavera, PastaBakes Chicken Primavera)
  • Alfredo Sauce (used for PastaBakes Marinara, PastaBakes Meatball Marinara, PastaBakes Primavera, PastaBakes Chicken Primavera)
  • Fat Free Ranch Dressing
1x1.trans List of Companies Using Wood Pulp in Their Food Products
Inquisitive foodie with a professional investigative background and strong belief in the organic farm to table movement. Author of Bad Seeds: A FriendsEAT Guide to GMO's. Buy Now!
1x1.trans List of Companies Using Wood Pulp in Their Food Products

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