You would have thought that with a name like “Vitamin Water” you’d be buying a healthy product. It’s no surprise to us that it is not. You would be amazed at the amount of products that partake in deceitful advertising practices and we are very glad at the latest decision by US District Judge John Gleeson. He has found that the Coca-Cola Company (Glaceau) was “alleging claims of unlawful business acts and practices”, partaking in “false advertising” “breach of an express warranty”, “breach of an implied warranty” and “deceit and/or misrepresentation” when claiming that Vitamin Water was a healthy product when it is really just a sugary drink. Take aside the legal jargon and basically they were lying.
So here’s the breakdown on Vitamin Water and probably the reasons why they got the smack down from Gleeson:
- SERVING SIZE: Each bottle of VW is 2.5 servings, so if you consume one bottle, you are drinking 150 calories.
- INGREDIENTS: We took “Energy” as our sample. Ingredients are as follows: Vapor distilled water, crystalline fructose (processed sweetener derived from corn – remind you much of high fructose corn syrup…why is this the 2nd highest ingredient in concentration…could this be a sugar high? Is that the energy they mean?) , citric acid, caffeine, ascorbic acid (vitamin C), gum Arabic, natural flavor, electrolytes (calcium, magnesium, and potassium), gum ester, zinc picolinate, vitamin E acetate, vitamin A palmitate, niacin (B3), pantothenic acid (B5), beta carotene, Siberian ginseng and guarana extracts, cyanocobalamin (B12), caramel color, pyridoxine hydrochloride (B6)
- SUGAR: Speaking of crystalline fructose and serving size, each bottle contains 32.5 grams of sugar. A healthy person should not consume more than 40 grams per day, so this bottle contains almost all the sugar you should be consuming for the day.
This is a great step towards truth in advertising, Vitamin Water is not the only product guilty of deceiving it’s clients. Most companies prey on the ignorance of people who fail to read labels, are confused by labels or just have trust in these companies. Kellogg’s was recently slammed by the Federal Trade Commission for its outrageous health claims. I look forward to seeing more of these decisions. It is time that the government steps in to help consumers to make more educated choices. Not everyone has the time to read the labels of everything that’s going in the shopping cart.