One of our regular readers advised us that last week, in what appeared to be an Occupy Wall Street event, scores of tents were set up in Northridge, California, where people camped out in anticipation of the grand opening of a new Chick-fil-A restaurant, which will supply a “year’s worth” of free food to its first 100 customers, who reporters said ranged in ages from 18 to 72-years-old.
The restaurant was scheduled to open for business last Friday, when it was expected to hand out vouchers said to be worth $350.
At first, one might think Chick-fil-A’s promotional campaign was quite generous, but $350 won’t buy anyone in this country a year’s worth of food. Even a conservative food budget estimate of $25 a week for one person amounts to $1,300 for one year, which equates to a supply of food for roughly three months.
The UK based Daily Mail claimed those waiting on the day before the opening were required to stay on the property through the night in order to benefit from the promotion, with employees doing random wristband checks and roll calls throughout the day.
The restaurant handed out free lunch and dinner to those camping out, and the reporters claimed campers were seen doing yoga, playing guitar and dancing during the day. Some, even dressed up as cows.
This is not the first time a tent city was set up for the free chicken give-a-way deal. Chick-fil-A, a fast food restaurant chain headquartered in College Park, Georgia, staged a similar promotion last year Chicken at their Hollywood location on Sunset Boulevard, where campers set up couches and even televisions for their so-called encampment.
According to a 2010 press release, as of November 2011, Chick-fil-A has 1,599 restaurants in 39 states and the District of Columbia, and is focusing on the American Midwest and southern California.
“EAT MOR CHIKIN” is the chain’s premier advertising slogan created by the company’s advertising agency. The slogan is accompanied by sign wearing cows. As part of their crafted advertising strategy, Chick-fil-A suggests all cows have united in an effort to reform American food by reducing the amount of beef people consume.