I own a Keurig Mini-Plus Personal Coffee Maker which uses a patented disposable K-Cup insert that contains the precise quantity for a single cup of brewed coffee.
You simply fill the Keurig Coffee Maker’s water reservoir with fresh water for each use, insert a K-Cup and press the “Brew” button. Brewing takes place inside the K-Cup.
The whole process is quick and easy, but convenience has a price tag.
Depending on store sales and your preferred brand of coffee, most ground coffee used in a standard drip coffee maker sells for around 30 cents an ounce.
It takes about one ounce of ground coffee to make one cup. Then there’s the cost of paper filters — add about 1-2 cents per cup. That’s about 32 cents an ounce, or one cup of coffee.
But K-Cups cost much more.
For instance, at our local supermarket the price for one box (12 K-Cups) of Green Mountain Coffee – French Vanilla, is $7.49, which is equivalent to about 62 cents an ounce, or one cup of coffee.
On Keurig’s website, they sell one K-Cup Box (24 K-Cups) of Breakfast blend, a medium roast Central American coffee, for $16.49 — that’s about 68 cents an ounce, or one cup of coffee.
Wal-mart is selling Eight O’Clock 100% Colombian K-Cups Coffee, 18 count, for $9.98, that’s roughly 55 cents an ounce, or one cup of coffee. And these prices don’t include shipping.
Ekobrew sells a reusable K-Cup for around $10. With the Ekobrew cup there’s no need to remove the Keurig filter holster. You just fill the Ekobrew chamber with the coffee of your choice, close the lid, place it in the Keurig holster and brew.
But every time you want to brew a cup of coffee, you have to remove the Ekobrew cup, empty the coffee grounds in the sink or the trash, rinse it with water, and then fill it with coffee again before placing the Ekobrew cup back into the Keurig Coffee Maker.
Sure, you save money, but these added steps defeats the whole ease and convenience thing, and if there’s one commodity Americans have been conditioned to insist on, it’s ease and convenience.
Rogers Family Company
So after a little web surfing I found Rogers Family Company, founded by Jon Rogers.
Rogers Family Company is one of the nation’s few remaining family owned, gourmet coffee roasters. The company has been in business since 1979.
They sell a box of San Francisco Bay OneCup Breakfast Blend Coffee – 80 count, for $34.99 — that’s only 43 cents an ounce, or cup, and includes free shipping if you order 2 boxes.
They also offer OneCup Fog Chaser Coffee – 80 Count, OneCup French Roast Coffee – 80 Count, and OneCup Organic Rainforest Blend Coffee – 80 Count, for the same price, and same shipping arrangements.
(If you only want one box of these 80 count San Francisco Bay K-Cups they’re cheaper on Amazon, with the exception of the French Roast)
Their single-serve coffee is compatible with many popular K-Cup brewing systems, and made with medium roasted Central and South American beans.
Interesting Company Background
Rogers Family Company imports, roasts and packages Fairly Traded gourmet coffee and tea across the U.S. under such brands/divisions as San Francisco Bay and The Organic Coffee Company. Main roaster is in Lincoln, California, and it also has roasting operations in the UK and Mexico.
The Rogers Family Company has shipped approximately 1.4 million bags of coffee (approximately 261,000 pounds or $1 million worth) to troops through various organizations since 2006 alone.
Rogers Family Company co-founders Jon B. Rogers and Barbara Rogers were recognized in September at Beale Air Force Base for their support of troops. The company has sent coffee to troops for the past two decades.
* Practiced and advocated so-called Direct Trade and incorporated social/environmental responsibility long before ‘green’ became marketing’s favorite color.
* Pays farmers MORE than what is required for Fair Trade certification through its Community Aid program and Fairly Traded approach.
* Community Aid program makes continuous and permanent improvements in the quality of life for thousands of workers and protects nature in 11 countries.
In fact, ALL of the money the company earmarks for programs goes directly to the farms and none toward “administration.” Much more than a wage supplement or marketing program.
December 19th, 2012