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Whopper, Fries and a Beer

  • Spence Cooper
  • January 28, 2010
The redesigned company logo
The Berr King?

In an attempt to boost sales and enter the casual sit down dining niche, Burger King will try and harness the twenty-something drinking crowd by opening what it calls “The Whopper Bar” in Miami Beach, Florida in mid-February. “Burger King is trying to grow up with its customers and remain relevant when they reach drinking age,” said restaurant consultant Linda Lipsky.

Translation: restaurants report huge losses in November same-store sales compared with a year earlier with declines happening for the 18th-consecutive month.

Customers can purchase a Whopper with either Anheuser-Busch or MillerCoors brews and fries combo for $7.99, or $4.25 for a brew alone. Burger King’s South Beach Whopper Bar joins a Seattle Starbucks in selling beer, although Starbucks also offers wine. Burger King already has beer selling Whopper Bars in Germany, Singapore and Venezuela.

By trying to wedge into the fast-casual dining arena with Whopper Bar, Burger King is chasing the 30-and-under crowd, which is the industry’s future growth, says Bradford Hudson, marketing professor at Boston University.

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