Belvedere Vodka’s Advertising Faux Pas
Belvedere quickly pulled the ad (good move), and offered an apology. However, this ad was not the result of one person’s decisions. I take it Belvedere must have a marketing/advertising department. It must have gone through various desks before landing on their facebook page.
On a positive note, Belvedere contacted RAINN, apologized and offered to make a donation. I think this is a great opportunity for Belvedere to make this into a positive. It looks like they have taken the first steps.
What do you think? Was this ad as offensive as I thought it was?
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