I’m as liberal as liberal gets, but even I have to agree that whoever thought up this advertisement for Belvedere Vodka was not thinking of the consequences. The ad is redolent of sexual violence. The text makes allusions to oral sex, the visuals to sexual assault.
Belvedere quickly pulled the ad (good move), and offered an apology. However, this ad was not the result of one person’s decisions. I take it Belvedere must have a marketing/advertising department. It must have gone through various desks before landing on their facebook page.
On a positive note, Belvedere contacted RAINN, apologized and offered to make a donation. I think this is a great opportunity for Belvedere to make this into a positive. It looks like they have taken the first steps.
What do you think? Was this ad as offensive as I thought it was?