According to a report released by the Beer Institute, beer consumption in the United States decreased for a third-straight year. New Hampshire ranked #1 for the most per capita consumption, and at the bottom of the list was Connecticut.
But the beer drought doesn’t stop with the U.S. German beer sales dropped to 1.99 billion liters (4.2 billion pints) in the first quarter, the lowest amount in at least 20 years, according to the Federal Statistical Office.
Bloomberg notes the trade group claims beer sales have declined for 37 years since peak consumption in Germany of 151 liters per capita in 1976, according to the trade group.
“Last year, the average German downed 106 liters, almost a third less. Still, Germany ranks only below the Czech Republic for per-capita beer consumption, according to 2010 statistics compiled by Kirin Holdings Co.”
Marc-Oliver Huhnholz, a spokesman for German Brewers Federation says the population is getting older, the drinking culture is changing, alcohol has been banned from the workplace and young people have a much bigger variety of drinks to choose from.
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