Rarely do we find young red wines being honored with a celebration upon their release. This makes Beaujolais Nouveau a special wine in the roster of French wines. Beujolais Nouveau is made of Gamay grapes, grown in the Beaujolais region of France. In line with tradition, each year people from around the world enjoy a bottle Beaujolais Nouveau on the stroke of midnight on the third Thursday of November. It’s like popping a bottle of champagne on New Year’s eve.
According to its history, rules were set to control the release of Beaujolais wines in 1938. The rules also set the release date to December 15. In 1951, the Union Interprofessional des Vins de Beaujolais (UIVB) changed the rules and reset the official release date to November 15th of each harvest year. This became a highly celebrated event in Paris, and around the world. The date was again changed and made final in 1985, appointing the third Thursday of November as the official release date and celebration of Beaujolais Nouveau Day. Negociant, Georges Duboef and a few members of the UIVB saw the marketing potential of Beaujolais Nouveau. Being Beaujolais’ largest negociant, Georges Duboef has been tirelessly promoting Beaujolais Nouveau and is now enjoying the fame his very festive bottles. He remains to as one of the biggest producers of Beaujolais Nouveau in the region, releasing over 70 millions of bottles each year.
Being one of France’s highly celebrated red wines, Beaujolais Nouveau has been eye candy for many wine lovers throughout the world. But before the hype, somewhere around the late 90′s, the wine went through some harsh criticism from wine critics. They found Beujolais Nouveau to be too simple and immature. This is the charm of Beaujolais Nouveau, a fresh, simple and easy to drink wine. Harvested and fermented just a few weeks before its release, Beaujolais Nouveau makes a perfect young red wine. It has a youthful beauty, reflecting on its purple-pink hue with fruity flavors and without the strong tannins peeking through your taste buds. It works as a great wine for Thanksgiving Day because of its simplicity. Beaujolais Nouveau markets itself as a wine perfect for festivities, special occasions, and celebrations – not just for a night of sipping and regular social niceties.
This year, hundreds of restaurants, bars, pubs, and bistros are getting ready to uncork bottles of Beaujolais Nouveaux for the celebration. Check out some of the Beaujolais Nouveaux events in NYC that are happening on November 17th. Enjoy the wonders of this young and fruity vintage from Beaujolais.