Rarely do we find young red wines being honored with a celebration upon their release. This makes Beaujolais Nouveau a special wine in the roster of French wines. Beujolais Nouveau is made of Gamay grapes, grown in the Beaujolais region of France. In line with tradition, each year people from around the world enjoy a bottle Beaujolais Nouveau on the stroke of midnight on the third Thursday of November. It’s like popping a bottle of champagne on New Year’s eve.
According to its history, rules were set to control the release of Beaujolais wines in 1938. The rules also set the release date to December 15. In 1951, the Union Interprofessional des Vins de Beaujolais (UIVB) changed the rules and reset the official release date to November 15th of each harvest year. This became a highly celebrated event in Paris, and around the world. The date was again changed and made final in 1985, appointing the third Thursday of November as the official release date and celebration of Beaujolais Nouveau Day. Negociant, Georges Duboef and a few members of the UIVB saw the marketing potential of Beaujolais Nouveau. Being Beaujolais’ largest negociant, Georges Duboef has been tirelessly promoting Beaujolais Nouveau and is now enjoying the fame his very festive bottles. He remains to as one of the biggest producers of Beaujolais Nouveau in the region, releasing over 70 millions of bottles each year.
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