Bars Use Facial Recognition Software To Track Patrons

  • Spence Cooper
  • February 27, 2012

Industry expert Rafe Needleman believes it’s only a matter of time before stores not only recognize you personally, but also track all of your spending habits.

“When you walk into a store, it might know who you are just when you walk in and give you deals based on past purchases,”said Needleman.

Let’s say you’re a regular Heineken drinker and visit a bar or restaurant. A bartender may know you drink Heineken even before you sit down at the bar.

According to Click Orlando.com, this spring, bars in Gainesville, Orlando, and Miami will begin using cameras to determine people’s gender and age, and other specific information.

Using an app called SceneTap on their smartphone, potential patrons can find out how many people are at a certain venue, what the male to female ratio is, and the average age of people in a venue. Using SeneTap’s info, people can decide whether or not to visit a certain bar or restaurant ahead of time.

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