Facial-Recognation-System
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Some businesses in Central Florida plan to use facial recognition technology to increase sales. Billboards manufactured by Immersive Labs targets ads to match a subject’s age and demographic.

Immersive Labs claims to provide adaptive advertising technology designed to optimize content based on actual viewership on digital signs for retailers and out-of-home advertisers. The technology is a combination of anonymous facial detection, sophisticated machine learning and strategies specified by the marketer.

“For example, if a woman was to walk up to a mall directory, a camera inside would take a photo. It will recognize her gender, age and race and instantly provide an ad for the appropriate products. So, if the shopper is a 30-year-old woman, she might see adds for makeup, shoes and clothing.”

(Click “Next” to see Bars Use Facial Recognition Software To Track Patrons)

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Spence Cooper
Inquisitive foodie with a professional investigative background and strong belief in the organic farm to table movement. Author of Bad Seeds: A FriendsEAT Guide to GMO's. Buy Now!
Spence Cooper
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