Some businesses in Central Florida plan to use facial recognition technology to increase sales. Billboards manufactured by Immersive Labs targets ads to match a subject’s age and demographic.
Immersive Labs claims to provide adaptive advertising technology designed to optimize content based on actual viewership on digital signs for retailers and out-of-home advertisers. The technology is a combination of anonymous facial detection, sophisticated machine learning and strategies specified by the marketer.
“For example, if a woman was to walk up to a mall directory, a camera inside would take a photo. It will recognize her gender, age and race and instantly provide an ad for the appropriate products. So, if the shopper is a 30-year-old woman, she might see adds for makeup, shoes and clothing.”
(Click “Next” to see Bars Use Facial Recognition Software To Track Patrons)