During my recent trip to Amsterdam, I walked past the most interesting store. It specializes in British and American goods. Being American, I was instantly intrigued to see what they sold. Sadly, it was mostly junk food. Among the items sold were:
Cheerios, Ritz Crackers, Apple Jacks, Oreo cookies Goldfish, Gushers, Pam, Fluff, Helmann’s Mayonnaise, Nerds, Bone Suckling Sauce, Lucky Charms, Pop Tarts, Betty Crocker cake mixes and of course Kraft Macaroni and Cheese. I was a little disheartened. Surely, there must be something better than this to represent the United States abroad. I will leave Amsterdam hoping that the US food companies of the future work towards making a better food reputation for the US.